The Infrastructure of Social Media
Social media is an umbrella term for different online communications channels.
There are different types of social media. Some of the most popular are: Facebook, Twitter, Pinterest, LinkedIn, Wikipedia, Reddit, among others.
Social software, also known as Web 2.0 or social apps, is computer software that allows users to create and share data, and interact.
In the last decade, a third generation web, Web 3.0 emerged. Web 3.0 transforms the World Wide Web from a simple meshwork of isolated content to a meaning-ful network that is seamlessly integrated and operates as a whole.
Some of the most popular social platform choices are:
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube,Tumblr, Flickr, Reddit, Snap-chat. WhatsApp, Vine, Digg, StumbleUpon, Viber.
Different Types of Consumer Devices
Desktops and laptops are the most traditional devices to connect on social me-dia. However, tablets, smartphones and online game consoles are becoming the most popular devices.
People – The core of Social Platforms
The most important element of the structure of social media is people. There are over 2bn social media users worldwide. Social media relies on users and the vi-tality of a platform depends on the number of people who use it.
What Works Best?
Different platforms offer different advantages. Choose your platform based on the content you want to share and your social marketing strategy.
The Benefits of Joining Social Media
Why Social Media is a Must?
1. It’s FREE!
Creating accounts and fan pages on social media platforms is free of charge.
2. Increases brand visibility.
Your presence on social media makes it easier for potential customers to find and connect with your brand.
3. Acts like a loudspeaker.
Promoting products, events and campaigns on social media can gain you a large audience in a very short time.
4. Increases website traffic.
One of the biggest benefits of social media is directing traffic to your website.
5. Builds brand identity and positive brand image.
If you’re able to connect with people on things that matter to them, you’ll make it easy for them to perceive you as a purpose-driven brand.
6. Enables sharing content to grow your business.
You can share content on social media that reaches your audience in a matter of minutes.
7. Builds your tribe.
Connect with your customers on social media and you will gain customers.
8. Puts a number on it.
You can gain insights on the effectiveness of your marketing strategy and your audience and.
9. Maximizes organic content reach.
Quality, evergreen and helpful content that doesn’t always aim to sell something will help you increase your content reach.
10. Improves interaction with key audiences.
Leave your sales pitch for your website and use social media to strengthen the relationship with your customers.
11. Helps get direct feedback.
Social listening can help you gain important data on your customers and how they feel about your brand.
Social Media Marketing for Small Businesses
Social media has made it possible for small businesses to play against the big ones. A strong social media marketing strategy is how you’ll give your business a strong start.
• Use SWOT Analysis
A SWOT analysis is a great way to keep your social marketing campaigns on track. SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.
• Set Goals
What are you hoping to gain from you campaign? Knowing your goals will set you on the right track.
• Target Your Audience
You’ll need to define your target audience, their preferred channel, and the mes-sage that creates a positive response.
• Plan Ahead
To make it work, you’ll need to consider different aspects of your marketing strategy. Interesting content ideas, keyword research and posting schedule are what will get you started.
• Content is King
Content that just shouts “Buy me!” isn’t going to get your customers to buy from you. Different content that’s put there to help, entertain or educate people is what you need to boost your sales.
• Identify Brand Image
Be clear on what your brand stand for and project a consistent image across plat-forms. If people don’t understand you, they won’t buy from you.
• Get Familiar with Competitors
You can gain a lot of industry wisdom just from watching your competitors. This doesn’t mean you should copy them, but following in the footsteps of giants can get you some useful insight on your marketing strategy.
• Measure Success
Keeping track of data will tell you how far you’ve come and measure the success of your social media marketing efforts.
Google Analytics is a great tool that can measure the success of your social me-dia marketing strategy. Track you data to determine what works and what doesn’t, so that you can tweak your technique and head straight to success.