MARKETING GUIDES COLLECTION
The Most Important Topics to Get to Know about Digital Marketing
Last updated: November 26, 2017
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WEBSITE – CENTER FOR DIGITAL MARKETING
The purpose of all digital marketing activities is driving more traffic to your website.
Even if your brick and mortar model is working for you, you still need to think ahead.
A website will not only open up new frontiers but it will also guarantee the longevity of your business.
Think of your website as your online office – a means of reaching out to the vast online audience.
- How to Create a WordPress Website – The easiest way to build your first website.
- Website hosting providers comparison (coming soon..)
- How to start with SEO (coming soon..)
- How to get backlinks to your starter site (coming soon..)
CONTENT MARKETING & WRITING
Content that just shouts “Buy me!” isn’t going to get your customers to buy from you. Different content that’s out there to help, entertain or educate people is what you need to boost your sales.
Read our guide to get some basic knowledge.
- How to Start with Content Marketing – First main lessons, to start your path.
SOCIAL MEDIA MARKETING
The social media is highly significant when it comes to digital marketing. It tends to be the most effective tool today for reaching out to more customers and visitors from around the globe.
As an important socializing tool and hence, advertising through these channels will bring the best outcome in terms of attracting the target audience. There are a lot of organizations who resort to social media for the publicity of their products and services.
- Social Media Marketing Overview – Main tips, platforms, and techniques included.
PPC & SEM MARKETING
PPC or Pay-Per-Click advertising is one of the best tools nowadays for advertising online. This way, you are able to reach the relevant and target audience who is actually interested in using your services or buying your products.
The ads will be displayed to such users who search for relevant items and this is the reason why advertisers resort to PPC as the first online marketing approach.
- The Beginners Guide to Pay-Per-Click Marketing – Overview of main opportunities, tips, and directions
- How to Get Started with Search Engine Marketing (coming soon..)
Gain some basic knowledge and learn how to get started.
- How to Start With Affiliate Marketing – A Step-by-Step Tutorial for Beginners
One of the main tools of today’s modern businesses is email marketing.
It is the action of sending electronic information about your company to your potential clients. Those e-mails have useful content that your client has requested. They can also have promotions, high leading sales pages, coupons, or some kind of news about your company.
- Email Marketing Overview – Your higher goal should be to create a campaign, which would override the 4300% ROI rate.
DIGITAL PUBLIC RELATIONS & OUTREACHING
One of the best techniques to reach your target audience, make your brand credible, and become an authority in your niche.
It helps your brand build relationships with influencers and journalists with building high-quality backlinks from authority sites that continue to improve your website Google SERP´s + sending highly targeted referral traffic.
Digital PR is the future of how businesses build their brand online.
- Digital PR Starter Guide for Beginners – Making Your Brand Stand Out From the Crowd
DIGITAL MARKETING AUTOMATION
Marketing activities are meant to be automated as much as possible.
Make it happen!
- Digital Marketing Automation In-Depth Guide (coming soon..)
- The beginner’s guide to Inbound Marketing (coming soon..)
ONLINE MONETIZATION MODELS
Advertising is one of the easiest methods by which you can earn money online.
For example, Google Adsense and other online ad networks are there which only require you copy-pasting a URL link to the web page. If someone clicks on the ad or on the referral link, some percentage of income will come to the web or content owner.
- How to Earn Money Through Digital Marketing – #3 best ways
- 5 Step Guide to Create Digital Marketing Strategy – Points that you must follow to succeed in your digital activities.
MARKETING METRICS & ANALYTICS
Marketing is potentially useless if you don’t analyze your campaigns to see how well they did.
Choosing the right metrics will make measuring digital marketing effectiveness a whole lot easier. It isn’t just about choosing the metrics but using the right metric for the right campaign. Once you get hold of analytics and metrics, marketing starts making more sense.
- How to Measure Digital Marketing Success – Get the most from every digital marketing campaign you run.