MARKETING TOOLS

MARKETING TOOLS

Internet most powerful overview of available marketing tools and programs

Robert Grum

Specialist

Last updated: July 25, 2017

Nearly every business today requires an online presence. If you don’t want that presence to stagnate and your website to fall to the bottom of the search engines, some commitment to digital marketing is essential.

The term, digital marketing, encompasses every facet of online marketing. Knowing each aspect of digital marketing, and how each should fit with your business goals, will help you to achieve those goals.

We’ve grouped the many aspects of digital marketing, often referred to as channels, into twelve broad categories. We have then handpicked marketing tools which are available online. These tools can each help you to make the most of your marketing channels. Accelerating your digital marketing will help you to achieve real results online.

Marketing online is about using the routes, and tools available, to create, distribute and share content. This includes brand messages, and sales collateral, through which you can reach your target audience, peers and influences.

Brands mature via successful digital marketing, followers are grown and conversions are made. Good tools are fundamental for the work of a digital marketer, amateur or professional.

Digital Marketing Tools


 

Top 10 Tools to use


There are many tools on the web, which can help you to analyse your marketing channels, and utilise these avenues effectively. Helping you to grow your business, and increase sales. Here’s a top ten round-up:

#1. SEMrush

With SEMrush you can conduct keyword research, track keyword ranking, discover backlinks, check your competitor rankings and importantly, do a complete SEO audit. You can discover how your, and other websites are positioned in the search engines. Begin to understand what other websites do to get themselves ranking in the search engines, then build your knowledge into your own digital marketing strategy.

Semrush dasnboard look

Discover SEMrush

SEMrush has free and paid account options, so you can try out many of the features, and start to delve into your website, and competitor SEO without committing to a subscription. For amateur digital marketers, with a single website, the free account may well be enough, unless you are planning a complete SEO campaign yourself.

SEMrush also has powerful tools for paid advertising, you can build your keywords for Google Adwords, remove conflicting, or cross-negative keywords, create ads, and track results. They also have useful tools for PR and content marketing, and social media marketing.

#2. BuzzSumo

With Buzzsumo you can accelerate your content marketing, and find all important influencers in your niche to reach out to. With their content research feature you can either, search by domain and discover that websites most viral and successful content. Or, search by topic and find out the leading content in that sector. By using both you can find out what content is working for your competitors, or within your industry, who it’s successful with, and understand a little of why. Using this information, you can focus your own content. You can also quickly follow, and even interact, on social media with, the content creators you find.

BuzzSumo front page

Get ideas from Buzzsumo

The “Influencers” features goes further, view a list of influencers for a topic, then start to either interact directly with them, or build a list of influencers for your marketplace to approach later. Buzzsumo has many other features, including content curation, and brand monitoring. You can try a few searches for free, take up a limited free trial, or consider one of their paid plans for full access at the level you need.

#3. Ahrefs

Using Ahrefs can help with your keyword research, content research, link building, and competitor and keyword monitoring. Ahrefs allows you to view the keywords your competitors rank for, and how much traffic they gain from that. A “Content Gap” feature identifies keywords your competitors are levering well, but you are not.  

ahrefs-front-page

Check Ahrefs

They have a database of 3 billion keywords, with statistics for each to help with identification and selection. Ahrefs pride themselves on the largest index of backlinks – see who your competitors link from, and copy their success, with link building and outreach. They also have a content explorer, rank tracker, and allow you to set up alerts when something changes for you, or the competitors you identify. They have a free trial available, and several pricing packages for single users, and multiple users/sites.  Their strongest feature by far is the breadth of their backlink data.

#4. Google Analytics

Google’s basic suite of web applications, including Google Analytics is free, and very powerful. Google Analytics measures your website traffic. You can see who visits your site, where they live, how they find your site, and what they do while they are browsing. With a little familiarity, you can work out which of your marketing tactics are working, which of your web pages are the most popular, and start to assess your conversion rates. Your conversion rate is how many visitors have become leads, or customers. You can also determine the path of your converting visitors. The information is displayed in easily customisable graphs, or charts, and builds into a set of data. You can use this data to refine your marketing activity, and the content and structure of your website, for better results.

Google analytics audience view

Go to Google Analytics

There are over 50 reports available quickly. Google Analytics is essential for any website owner, it takes a little setting up as there are tracking codes, which will need to be placed within your websites build to enable Google to do its thing. However, there is a detailed “how-to” for this. It can be mastered relatively quickly, no matter how much experience you have, or you can have your web developer do this for you.

#5. Open Site Explorer

If you are getting the hang of digital marketing, and looking to develop links to your website, Open Site Explorer is a good place to start. With Open Site you can research backlinks, find link-building opportunities, and discover any bad or damaging links.

Open site explorer view in moz

Discover Moz Open Site Explorer

You can use Open Site Explorer for a few searches a day completely free, if you need it more, then Moz Pro gives unlimited searching, and advance reporting. Open Site Explorer is a link analysis tool, which allows you to explore any webpage, including your own, or your competitor websites.  When you search for a domain in the application Moz produces powerful metrics.  Using these metrics you can discover how your competitors gain so many valuable inbound links.

When you know who is giving your competitors the links they need to hit the top of google, you can target your outreach to them, or similar sites. Maybe these sites are publishing content written by your competitors, and linking back – now you know who they are, you could get them to do the same for you. See where we’re going here – link building!

#6. HubSpot

Hubspot have a powerful but highly priced suite of digital marketing applications, but they also have a useful free “arsenal of tools” for converting website visitors into leads. They incorporate the creation of contact forms and pop-ups with powerful analytics, demonstrating how capturing a website visitors email address can deliver powerful data. When a website visitor shares their email address Hubspot delivers key information to help you follow up with that customer. After viewing your customer information, and their behaviour on your site, you know exactly how to convert them.

Hubspot dashboard view

Go to HubSpot

Hubspot will also show which content is bringing the most conversions, discover how successful your offers, articles, landing pages, and site pages are. Hubspot will also integrate with submissions via contact forms from other tools, so if you have already begun your inbound marketing, it will still work for you.

#7. Canva

Visual content is an important part of digital marketing. The most viral content on social media is often visual, and customers respond better, and faster to graphics versus text.

90% of information transmitted to the brain is visual, and images are processed 60,000 times faster in the brain than text (Source: Hubspot).

Canva how to make infographic

Discover Canva

Canva has paid plans, but it’s free option is powerful, and full featured. You can design presentations, social media graphics, headers, book covers, posters and more. There are hundreds of easy to use templates and a million stock images available at $1 each. You can use your own photo’s, edit, and filter them. Add shapes, text and icons, and choose from a wide range of fonts to deliver your design. Create, save and share. Canva have lots of learning material available for budding graphic designers, but boast an easy 23 seconds learning curve to produce your first graphic.

#8. Sniply

Sniply is a useful little tool for adding a pop-up button to any link you share. If you are sharing content on social media, and other websites, Sniply lets you add a powerful one-click message to drive visitors back to your website. You add your custom call-to-action to every social post, website and share, while customers read your shared content, they can discover your website link, and click!

Sniply frontpage

Go to Sniply

Sniply lets you monitor engagement, and track your results through click, and conversion statistics. You can find out quickly how many people click through from content you have created, or curated from across the web. When you promote other websites, you can also promote your ow,n and get the best return from curated content. Sniply has a 14-day free trial, and a range of pricing options to suit each size of business.

#9. Convertkit

ConvertKit is an email marketing program created by bloggers for bloggers. It’s particularly suited for those with a wealth of content to share, but is also useful for eCommerce stores, and other businesses. It goes against the grain of more generic email marketing platforms, or apps that focus on many different areas, not just email marketing. ConvertKit has simple to use features, and automated solutions. It’s designed to keep a personal touch, but still generate income from your email list.

Convertkit email marketing platform

Discover ConvertKit

The app integrates with over 35 other apps, and Zapier can be used where there are any gaps. It has a 30-day trial, then pricing is based on the number of email addresses in your lists, and not the amount of emails you send. They also have a useful transferring service if you are already using another email marketing program. The service is free with their larger packages, or available on request with smaller pricing options.

#10. CrazyEgg

Crazy Egg is an innovative tool for website analytics. Instead of graphs, and charts Crazy Egg displays your web traffic via a heatmap, set against your webpage. The quick visual display is easy to interpret and perfect for new digital marketers.

Crazyegg heatmap tool

Go to Crazy Egg

Crazy Egg is like a “pair of x-ray glasses”. You can view, via a heat display, and on page metrics, how users click and scroll through your website.  On an alternative display, coloured dots show traffic from different channels, Google, Facebook or Google+ for example. You can see where visitors click, even if it’s not a linked item. You find out how people truly respond to your web design, allowing you to make intuitive changes.

There are four addictive heatmaps available to view – Heatmap, Confetti, Scrollmap, and Overlay. Crazy Egg is easy to set up, designed for newbies, and has a 30-day free trial. Basic paid plans cover 10,000 visitors and 10 webpages, so are suitable for start-ups and amateur digital marketers.

Tools for Website

List of different tools with short description

 

 

Analytics Tools

List of different tools with short description

 

SEO Tools

List of different tools with short description

Mobile Marketing

List of different tools with short description

PPC Tools

List of different tools with short description

Social Media

List of different tools with short description

Virtual Assistant

List of different tools with short description

Photo & Video

List of different tools with short description

Affiliate Marketing

List of different tools with short description

Conversion Rate Optimization

List of different tools with short description

Marketing Automation

List of different tools with short description

Content Marketing

List of different tools with short description